Club Soda Launches Scotland’s First Mindful Drinking Festival in association with Heineken® 0.0

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Mindful Drinking Festival

 

 

Club Soda Mindful Drinking Festival

in association with Heineken® 0.0

Saturday 13th October

12 to 6pm

The Briggait, 141 Bridgegate, Glasgow, G1 5HZ

Everything in Moderation – Except Flavour

Club Soda, the mindful drinking movement, will be hosting Scotland’s first alcohol-free drinks festival in Glasgow this October.

The Mindful Drinking Festival will give Scots the opportunity to taste the new wave of alcohol-free drinks hitting the market including,  alcohol-free beers, spirits, and a host of drinks invented by radical alchemists – kombuchas, shrubs and elixirs.

The Mindful Drinking Festival in association with Heineken® 0.0 will feature over 30 brands from Scotland and across the UK, looking to make a big hit with their alcohol-free drinks, and is expected to attract over 2,000 fans, from the sober curious and parents-to-be, to foodies and fitness fanatics. The Festival meets a growing curiosity for healthier low and no-alcohol drinks.

In light of this growing trend, Heineken® 0.0 has been leading the charge in the low and no alcohol beer category, driven by the great taste of their no-alcohol beer, and the fact it only has 69 calories per bottle.

Club Soda is the UK’s Mindful Drinking Movement. They support individuals to rethink their drinking habits, have built an online guide featuring the best pubs and bars for mindful drinkers, and curate the best alcohol-free drinks at the Mindful Drinking Festivals. Club Soda already has over 1,000 Scottish members who are actively changing their drinking habits.

 

The festival will also feature:

  • An opportunity to meet Willem van Waesberghe, Heineken’s Global Master Brewer from Amsterdam
  • Leading local venues, mixologists and drinks producers showcasing Scotland’s best alcohol-free drinks
  • Beer tastings, cocktail masterclasses, and competitions for local bartenders
  • How to mix the perfect alcohol-free gin or spirit
  • Music
  • Workshops and talks on mindful drinking, in collaboration with Drink Wise Age Well.

One in five drinkers in Scotland are looking to reduce the amount they drink (that’s 650,000 people)1 and there are a million Scots who don’t drink at all2. Sales of low and no-alcohol drinks are at an all-time high3 thanks to brands like Heineken® 0.0.

Club Soda co-founder Laura Willoughby MBE said: “When we launched our first festival in London last year, we immediately got requests from our members and organisations in Glasgow to bring the event there. So we have!

“The most common request we get is for ideas about what to drink instead of alcohol, so we have curated our favourites, and created an event for everyone.

“The festival is great for those going sugar-free, on a fitness regime, drinking more mindfully, or going alcohol-free. There are many reasons why people may want to swap out a few alcoholic drinks for something a bit healthier.”

Willem van Waesberghe, HEINEKEN’s Global Master Brewer, said: “We’re really proud to be leading the trend for alcohol-free drinks and to be a major part of this great festival. There is now more choice than ever, and the beauty is with Heineken® 0.0 now you can enjoy a beer at any time of day.

We know festival-goers will be delighted and surprised by the range of drinks on offer and they will have time to enjoy a moment with Heineken® 0.0 at our pop-up bar right in the heart of Glasgow.”

Notes:

 

  1. Scotland  is sober curious: Almost a fifth of UK drinkers say they are cutting down on their drinking – that’s over 650,000 people in Scotland (source: page 53 of the Drinkaware monitor 2017; 18% of the UK drinking population say they are changing their drinking habits right now).
  2. From the Office for National Statistics Adult drinking habits in Great Britain dataset: Table 11 says 21.4% of Scots are teetotal, multiplied by Scotland’s adult population of 4.6 million.
  3. In the UK, sales of low and non-alcoholic beer grew by 20.5% over the 12 months to July 2017.
  4. A full press pack with everything you need for background, photos, facts and figures can be found here: https://mindfuldrinkingfestival.com/press and pictures can be found here and are free to use.
  5. What is Mindful Drinking? Hell, we are not stick in the muds! You could be on a diet, cutting down on booze, or just not drinking tonight, but still want to have something nice to pair with your meal. https://mindfuldrinkingfestival.com/mindful-drinking/
  6. Club Soda is a mindful drinking movement that helps people change their drinking, whether they want to do a sober sprint, drink more mindfully, or go alcohol-free. Visit joinclubsoda.co.uk – we are available for quotes, case studies, information and advice for your articles all year round.

 

About HEINEKEN UK:

Headquartered in Edinburgh, HEINEKEN is the UK’s leading pub, cider and beer business. The company owns around 2,900 pubs as part of its Star Pubs & Bars business and employs almost 2,300 people. We are passionate about our cider and beer brands and the outstanding service that we offer to our customers. Our unrivalled portfolio of brands includes Heineken® 0.0, Heineken®, Foster’s, Strongbow, Desperados, Kronenbourg 1664, John Smith’s, Bulmers, Amstel, Birra Moretti and Old Mout backed by a full range of niche and specialty brands.