Glasgow Festival Traders Press Release Template

YOUR BRAND AT SCOTLAND’S FIRST MINDFUL DRINKING FESTIVAL

in association with Heineken® 0.0

Club Soda Mindful Drinking Festival

Saturday 13th October

12 noon to 6pm

The Briggait, 141 Bridgegate, Glasgow, G1 5HZ

YOUR BRAND is one of a select group of drinks chosen by mindful drinkers to take part in Scotland’s first ever Mindful Drinking Festival, taking place on Saturday 13th October at The Briggait in Glasgow.

Club Soda, the mindful drinking movement will be curating the best Scottish low and no alcohol drinks around and YOUR BRAND is proud to join them in Glasgow.

The Mindful Drinking Festival in association with Heineken® 0.0 will feature over 20 brands from Scotland and across the UK, looking to make a big hit with their alcohol-free drinks, and is expected to attract over 2,000 fans, from the sober curious and parents-to-be, to foodies and fitness fanatics. The Festival meets a growing curiosity for healthier low and no-alcohol drinks.

Add something amazing about your brand here and why people should come along and try.

Expect to taste the best zero proof drinks on the scene with craft beers, wines, spirits, lower-sugar sodas and infusions, and expert mixologists creating tasty concoctions.

The festival will also feature:

  • An opportunity to meet Willem van Waesberghe, Heineken’s Global Master Brewer from Amsterdam
  • Leading local venues, mixologists and drinks producers showcasing Scotland’s best alcohol-free drinks
  • Beer tastings, cocktail masterclasses, and competitions for local bartenders
  • How to mix the perfect alcohol-free gin or spirit
  • Live music, DJs, and street food
  • Workshops and talks on mindful drinking.

One in five drinkers in Scotland are looking to reduce the amount they drink (that’s 650,000 people)1 and there are a million Scots who don’t drink at all2. Sales of low and no-alcohol drinks are at an all-time high3.

Club Soda co-founder Laura Willoughby MBE said: “When we launched our first festival in London last year, we immediately got requests from our members and organisations in Glasgow to bring the event there. So we have!

“The most common request we get is for ideas about what to drink instead of alcohol, so we have curated our favourites, and created an event for everyone.

“The festival is great for those going sugar-free, on a fitness regime, drinking more mindfully, or going alcohol-free. There are many reasons why people may want to swap out a few alcoholic drinks for something a bit healthier.”

Add Your Own Quote Here

-ENDS-

YOUR CONTACT DETAILS HERE

You can contact Club Soda for case studies from your local area contact: Laura Willoughby MBE | laura@joinclubsoda.co.uk | 07968708703

Notes:

  1. Scotland  is sober curious: Almost a fifth of UK drinkers say they are cutting down on their drinking – that’s over 650,000 people in Scotland (source: page 53 of the Drinkaware monitor 2017; 18% of the UK drinking population say they are changing their drinking habits right now).
  2. From the Office for National Statistics Adult drinking habits in Great Britain dataset: Table 11 says 21.4% of Scots are teetotal, multiplied by Scotland’s adult population of 4.6 million.
  3. In the UK, sales of low and non-alcoholic beer grew by 20.5% over the 12 months to July 2017.
  4. A full press pack with everything you need for background, photos, facts and figures can be found here: https://mindfuldrinkingfestival.com/press and pictures can be found here and are free to use.