Media FAQs

What is Club Soda?

Club Soda is the Mindful Drinking Movement™ of over 40,000 people. We welcome everyone who wants to change their drinking, whether they want to moderate or go alcohol-free. We do this in lots of different ways including providing advice and information, delivering short email courses, organising workshops and socials, and encouraging people to support each other in our online community.

We have built an online guide, featuring the best pubs and bars for mindful drinkers, and our first book ‘How to  Be a Mindful Drinker’ is published on 26th December by DK. You can find out more here.

Why a Festival?

We get asked all the time about what to drink instead.  Not only have we built up an amazing knowledge of the range of drinks out there, but we are also witnessing the explosion in the number of great tasting, well-crafted alcohol-free drinks. 

New alcohol-free beers, wines and ciders are making their way into pubs, healthy alternatives like kombucha and herbal infusions are becoming mainstream. People really do want to know how to replace their favourite tipple with something that is tasty, sippable and most importantly healthier. 

So, we wanted to bring the best products we know together in one place so everyone could have a try. A drinks festival without the hangover, and you would still have the whole weekend to do whatever you like!

The first Club Soda Mindful Drinking Festival in August brought 2,500 people together to try the best non-alcoholic beers and wines, and adult soft drinks. Kantar, the world’s leading customer data and research for brands, said in its Cultural Insights this about the Mindful Drinking Festival:
“the festival proves the popularity of mindful drinking … the event will attract the huge numbers of mindful drinkers in and around London. We hope that other alcohol brands will follow in their [Seedlip’s] footsteps and respond positively to this new, emergent movement.”
Our next festival, at the Truman Brewery, London on 18 and 19 January 2020 will be our seventh, and is expected to attract 10,000 people across the two days.

What is “mindful drinking”?

Mindful drinking is an attitude.

You can change the way you think and feel about alcohol. When you drink mindfully, you become aware of how your body and mind are affected, and can decide if you’re okay with that. You get that bit of space to take control of your drinking habits.

For a lot of people, mindful drinking involves moderation. That could be a lower percentage drink, cutting down for a week, or doing a sober sprint like Dry January. Motivations vary too. You could have a slimming or fitness goal, want to save cash, keep your mind sharp, or might just not be up for drinking tonight.

Remember this – drinking alcohol is not compulsory.

Being mindful about your drinking is all about deciding what is right for you today. You are always in control.

Is 0.5% alcohol-free and what is “low alcohol”?

The law and regulations are quite complicated in the UK (click here for the full story). We consider anything that is less than 0.5% ABV as alcohol-free. Drinks under that level do not need an alcohol license to be sold, an adult will not get drunk by drinking them, and they are safe for drivers and pregnant women. But if they contain more than 0.05% they do, by law, have to be labelled low alcohol if made in the UK.

The “non-alcoholic” beers and wines at this festival can have anything from 0 to 0.5% alcohol in them. If that’s an issue for you, we recommend that you don’t drink them. There will be plenty of other things to try including lower-sugar sodas, tonics and infusions – but do remember that many foodstuffs and soft drinks also contain small amounts of alcohol, sometimes more than 0.5%. 

There is also no fixed definition for low alcohol. We consider beers and ciders under 3% ABV, and wines under 8% ABV to be “low alcohol” – they are not super low alcohol, but much lower than most beers and wines you can buy.

Who to contact?

All our contact details are here.