Media FAQs

What is Club Soda?

Club Soda is a London based Mindful Drinking Movement, helping people change their drinking habits, whether they want to do a sober sprint, drink more mindfully, or go alcohol-free. Club Soda offer online behaviour change tools, email programmes, workshops and socials, and a supportive community. We have also built the first pub guide for Mindful Drinkers. You can find out more here.

Why a Festival?

We get asked all the time about what to drink instead. We do lots of reviews and drink tasting events. People really do want to know how to replace their favourite tipple with something that is tasty, sippable and most importantly low in sugar. In fact, our blog on sugar, alcohol and the alternatives has been our most popular article almost every week since we put it up.

What we know is that everyone is curious, whether they are looking to go alcohol-free or just drink more mindfully. So, we wanted to bring the best products we know together in one place so everyone could have a try. A beer/wine festival without the hangover. So you still have the whole weekend to do whatever you like!

The first Club Soda Mindful Drinking Festival in August brought 2,500 people together to try the best non-alcoholic beers and wines, and adult soft drinks. Kantar, the world’s leading customer data and research for brands, said in its Cultural Insights this about the Mindful Drinking Festival:
“the festival proves the popularity of mindful drinking … the event will attract the huge numbers of mindful drinkers in and around London. We hope that other alcohol brands will follow in their [Seedlip’s] footsteps and respond positively to this new, emergent movement.”

What is “mindful drinking”?

Mindful drinking is an attitude.

You can change the way you think and feel about alcohol. When you drink mindfully, you become aware of how your body and mind are affected, and can decide if you’re okay with that. You get that bit of space to take control of your drinking habits.

For a lot of people, mindful drinking involves moderation. That could be a lower percentage drink, cutting down for a week, or doing a sober sprint like Dry January. Motivations vary too. You could have a slimming or fitness goal, want to save cash, keep your mind sharp, or might just not be up for drinking tonight.

Remember this – drinking alcohol is not compulsory.

Being mindful about your drinking is all about deciding what is right for you today. You are in control.

Is 0.5% alcohol-free and what is “low alcohol”?

Legally, the terminology is really confusing at the moment – you can read a bit about the background here and about our recent campaigning here. In practice, we consider anything that is less than 0.5% ABV as alcohol-free. But if they contain more than 0.05% they do, by law, have to be labelled low alcohol if made in the UK.

The “non-alcoholic” beers and wines at this festival can have anything from 0 to 0.5% alcohol in them. If that’s an issue for you, we recommend that you don’t drink them. There will be plenty of other things to try from tea and coffee to craft sodas, fancy waters and even Kombucha.

Can you get drunk on a 0 – 0.5% beer or wine? It would be nearly impossible to get drunk from drinking them, and many drink and food items have some alcohol in them too (such as fruit juices, fresh fruit, bread, vinegar, even youghurt!). You will process any alcohol quicker than you can drink it.

Pubs do not need a licence to serve anything 0.5% or under. This festival does not need an alcohol licence either.

Who to contact?

All our contact details are here.