Mindful Drinking Festival GOES Global – AUS release

Mindful Drinking Festival

Online offering brings together global mindful drinking movement and drinks brands from across the world in a weekend of celebration. 

Thursday 30th July – Sunday 2nd August

Live on Facebook and YouTube

Club Soda’s eighth Mindful Drinking Festival will move online as COVID continues to affect real-world events. But there is no better time to be addressing these subjects. Reports of increased lockdown drinking have seen an uptick in interest in drinking in moderation or going alcohol-free across the world. This festival brings some welcome advice and support into everyone’s homes. 

Key events include:

  • Inspirational talks and panels on the Champs Motivation Stage by influencers and experts on changing drinking habits and living healthier lifestyles. We have already confirmed nearly 80 themed sessions globally. 
  • Over 60 low and no alcohol drinks sessions with virtual ‘meet the maker’, so people can meet the pioneers behind the brands. 
  • Cocktail masterclasses, beer tastings and drinks talks with the world’s top experts. 

This free to attend festival is supported by Lyre’s Non-Alcoholic Spirits, Binary Botanicals, Big Drop Brewing, Lindeman’s wines, Champs Consulting, The Scottish Alcohol Partnership, Imbibe and WiseBartender.

This four-day event will give anyone looking for the inspiration to change their drinking habits access to some of the world’s leading experts in mindful drinking and open them up to the growing market of low and no alcohol drinks, including craft beers, wines, spirits, lower-sugar sodas, tonics and infusions.

Our world-class selection of speakers includes Spencer Matthews, TV star and founder of low alcohol brand CleanSpirit, the author of Sober Curios, Ruby Warrington; broadcaster Maz Compton, Annie Nolan and Bianka Ismailovski (We Want to be Better podcast), Lotta Dann, author of Mrs D is Going Without, journalist Jill Stark, Catherine Gray, author of the Unexpected Joy of Being Sober and singer, musician Wes Geer and many more from across the world.  

There are Global sessions which cover all topics related to moderation and quitting,  including sober socialising, dating, exploring creativity and the use of journaling as well as inspirational interviews with journalists, authors and key Instagram influencers. 

Club Soda is a global Mindful Drinking Movement. Their first book ‘How to  Be a Mindful Drinker’ was released by DK Books in 2019. They provide a multifaceted approach with their three main support strands; supporting individuals to rethink their drinking habits, building an online drinks and venues guide which features the best pubs and bars for mindful drinkers (clubsodaguide.com) and curating the best alcohol-free drinks to be showcased at the Mindful Drinking Festivals.

The health and wellness trend is also driving this growth across the world with the US market seeing an increase in low calorie and low alcohol products as customers seek to improve their lifestyle. 1

In Australia research has found that 66% of 21-34 year old alcohol drinkers in Australia are making an effort to reduce their overall alcohol intake with one of the primary reasons for cutting back being a desire to be more health-conscious.

Sarah Connelly (@sober_sommelier) who has developed the Australian programme for the festival said: “The Mindful drinking movement is taking off here in Australia with a growing number of Australians becoming more conscious of their lifestyle choices and health in general. Social sober groups are popping up Nationwide and major brands are expanding their alcohol-free ranges. As demand increases we’re seeing more innovation from start-up companies who are leading home-grown with boutique low to no alternatives. It’s the perfect time for Australia to connect with the global movement started by Club Soda.”


Contact: For interviews with Club Soda co-founder Laura Willoughby MBE and case studies, please contact laura@joinclubsoda.co.uk or call 07968708703

A full press pack with everything you need for background, photos, facts and figures can be found here: https://mindfuldrinkingfestival.com/press. Photos can be found here and are free to use


  1. No/Low-alcoholic Beers Are Expanding The U.K. Beer Market And Fueling Category Growth In The Process
  2. Matthews Intelligence – How Australia is Following the UK Trend for Non-Alcoholic Spirits
  3. Club Soda is a mindful drinking movement that helps people change their drinking, whether they want to do a sober sprint, drink more mindfully, or go alcohol-free. Visit joinclubsoda.com – we are available for quotes, case studies, information and advice for your articles all year round.
  4. The motivation stage is supported by Champs, the wellbeing experts who aim to equip individuals, teams and leaders with actionable guidance and practical strategies so they can become well, stay well and perform at their very best. Champs helps people turn mental wellbeing into their biggest asset – one conversation at a time.
  5. Club Soda’s first book ‘How to Be a Mindful Drinker: Cut Down, Stop For a Bit, or Quit’ is published by DK Books (£8.99).