YOUR BRAND pop-up at The Festival For The Sober Curious!

Mindful Drinking Festival

Club Soda  Mindful Drinking Festival

in association with Heineken® 0.0

Saturday 28th July

11 am to 6pm

Spitalfields Market, London, E1

YOUR BRAND is once again collaborating with Club Soda, the mindful drinking movement, to introduce the sober curious [1] to the new wave of alcohol-free drinks.

The festival, in the famous Spitalfields Market, will host 40 of the nations favourite alcohol-free drinks. As well as YOUR BRAND, AN AMAZING DRINK, there will be alcohol-free and beers, and a host of drinks invented by radical alchemists – such as kombuchas, shrubs and elixirs.

The Mindful Drinking Festival in association with Heineken® 0.02  will attract over 10,000 fans, from the sober curious and mums-to-be, to foodies and fitness fanatics. The festival meets a growing curiosity for healthier low and no-alcohol drinks.

The one-day Spitalfields-by-the-Sea themed celebration will also see YOUR BRAND DOING SOMETHING INTERESTING, proving that you can enjoy the sun without overindulging.

Expect to taste the best zero proof drinks on the scene with craft beers, wines, spirits, lower-sugar sodas and infusions, and expert mixologists creating tasty concoctions. The event will also feature:

  • Music with sober ravers Morning Gloryville, and London’s best acoustic artists such as Jay Johnson and Polly Money
  • Beer tastings with a top beer sommelier
  • The Fever-Tree masterclass – how to mix the perfect alcohol-free gin or spirit.
  • The UK’s first ever Quit Lit Festival, a chance to meet the new wave of authors writing about mindful drinking.

Seven million people in the UK are sober curious. Sales of low and no-alcohol drinks are at an all-time high [2] .


Club Soda founders Laura Willoughby MBE and Dr Jussi Tolvi said:

The most common request we get is for ideas about what to drink instead of alcohol, so we decided to curate our favourites and create a festival for everyone!

“The festival is great for those going sugar-free, on a fitness regime, drinking more mindfully, or going alcohol-free. There are many reasons why people may want to swap out a few alcoholic drinks for something a bit healthier.

“This event will give everyone a chance to try newly released products and find a new favourite tipple. It is the only festival where only the glasses get smashed.”

Other sponsors include Heineken 0.0 new alcohol-free gin Ceder’s who will be launching at the festival (, award-winning Fever-Tree, and the UK’s most popular alcohol-free wine Eisberg.

The Club Soda Mindful Drinking Festival is hosted by Spitalfields Market on Saturday 28th July from 11am to 6pm.





  1. The country is sober curious: Almost a fifth of UK drinkers say they are cutting down their drinking behaviours right now – that’s over 7 million people! (Source: Drinkaware monitor 2017)
  2. Your brand stats and info including website
  3. In the UK, sales of low and non-alcoholic beer grew by 20.5% over the 12 months to July 2017.
  4. A full press pack with everything you need for background, photos, case studies, facts and figures can be found here: and pictures from last summer can be found here and are free to use.
  5. Club Soda is a mindful drinking movement that helps people change their drinking, whether they want to do a sober sprint, drink more mindfully, or go alcohol-free. Visit – they are available for quotes, case studies, information and advice for your articles all year round and can be contacted on 07968708703 –