Press Release: CLUB SODA LAUNCH UK’S FIRST EVER MINDFUL DRINKING FESTIVAL

Everything in moderation. Except flavour.

Sunday 13th August

12 noon – 6pm

The boutique Bermondsey Square Hotel, London, SE1

Club Soda, the mindful drinking movement, has announced the UK’s first ever Mindful Drinking Festival, run in association with the UK’s number one alcohol free wine brand Eisberg.

The one-day celebration will see the boutique Bermondsey Square Hotel, London, transformed into a celebration of the best alcohol-free drinks available, with craft beers, wines, lower-sugar sodas, infusions, and expert mixologists creating concoctions to make you swoon.

Relax in the Eisberg Terrace bar or explore the summer roof garden and enjoy tutored tastings, flavour pairings, mixology masterclasses, and secrets from beer experts and wine sommeliers.

More and more people are joining the mindful drinking movement, and the demand for tempting alcohol alternatives has never been higher. Club Soda’s Mindful Drinking Festival, in association with Eisberg, is catering for this new mindful drinking trend and curiosity for healthier low and no alcohol drinks. One in four people in the UK are already drinking mindfully and moderately1, and sales of adult low and no alcohol drinks are at an all time high2.

Club Soda founders Laura Willoughby MBE and Dr Jussi Tolvi said:

Mindful Drinking FestivalThe most common request we get is for ideas about what to drink instead of alcohol, so we decided to curate our favourites and have a tasting festival for everyone!

“The festival is great for those going sugar-free, on a fitness regime, drinking more mindfully, or going alcohol-free. There are many reasons why people may want to swap out a few alcoholic drinks for something a bit healthier.

“This event will give everyone a chance to try out what’s on offer and find a new favourite tipple. Festival goers will get to mix a new mocktail, pair foods with alcohol-free beers, or discover the best alternative G&T.

“It will be the first drinks festival where only the glasses get smashed.”

Andrew Turner, Director of Wine for Eisberg Alcohol Free Wine adds:

“People choosing to go alcohol free, for whatever reason, don’t want to feel excluded from the occasion.

“Just because you’re not drinking alcohol, it doesn’t mean you want to be restricted by the choices available, and this festival is a great way of showing people the high quality options available to them.”

The Club Soda Mindful Drinking Festival in association with Eisberg Alcohol-Free Wine, is hosted by Bermondsey Square and the boutique Bermondsey Square Hotel, on Sunday August 13th from 12 noon to 6pm.

Sponsors include Eisberg Alcohol-Free WineHeineken®0.0, Fentimans, Big Drop Brew, Real Kombucha , Botonique, and Highland Spring.

 

Laura Willoughby MBE | laura@joinclubsoda.co.uk | 07968708703

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Notes:

  1. The number of people in the UK going teetotal is growing. 20.9% of the UK adult population don’t drink at all, and over 5 million (1 in 4 drinkers) are looking to change their drinking habits. https://mindfuldrinkingfestival.com/media-stats/
  2. One in seven (14%) British beer buyers purchased non-alcoholic beer in 2013
  3. A full press pack with everything you need for background, photos, facts and figures can be found here: https://mindfuldrinkingfestival.com/press
  4. What is Mindful Drinking? Hell, we are not stick in the muds! You could be on a diet, cutting down on booze, or just not drinking tonight, but still want to have something nice to pair with your meal. https://mindfuldrinkingfestival.com/mindful-drinking/
  5. Club Soda is a mindful drinking movement that helps people change their drinking, whether they want to do a sober sprint, drink more mindfully, or go alcohol-free. Visit joinclubsoda.co.uk – we are available for quotes, case studies, information and advice for your articles all year round.